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Designer Men’s Underwear

Stylish, independent, quirky but masculine above all, that's HOM style today – a fashion brand created specifically for men, which is why it is now considered as a specialised brand for the world of men's underwear and has established itself as a true point of reference. Crafted with premium materials and creative patterns, our underwear collections are designed to provide unrivalled style, function, and comfort. From our signature HO1 boxers to briefs, we have a wide range of men’s underwear in different patterns, designs, and fabrications for every occasion – so you can look good and feel even better.


Experience unrivalled comfort & style

Born in 1968 in Marseille, a port city in France. HOM is a leader in the men’s underwear industry, placing particular emphasis on the quality, cut, and style of our premium underwear. In pursuit of excellence and innovation, the dedicated design teams at HOM continuously push the boundaries on underwear design to release new collections that anticipate the needs of men. With distribution in over 20 countries around the world, HOM is now a benchmark of masculine excellence.


Types of men’s underwear

Most of the time, the material of your pants, jeans or shorts you wear can be abrasive and cause irritation. Underwear helps provide a barrier to protect you from chafing and to wick sweat on those hot summer days. HOM’s underwear is not only dedicated to give you extra comfort and protection, but the different types of underwear are also designed to provide you the best comfort in any occasion.


Boxer Briefs

Boxer briefs are a combination of boxers and briefs. The longer silhouette of boxers with the fitted nature of briefs makes this type of men’s underwear a go-to option for slim-fitting jeans, tailored dress pants, or athletic shorts. They provide extra support to offer a more streamlined look for formal occasions and sports activities.



Briefs are short and form-fitting men’s underwear that doesn’t put any constraint on your thighs for ease of mobility and freedom of motion. Normally in a low-rise or mid-rise cut, briefs offer the optimum amount of support and are suitable for slim-fitting or athletic pants.



Boxer briefs with a trunk cut is slightly shorter on the leg than classic boxers. They are the perfect choice for men with shorter or slimmer build. The trunks’ shorter and tighter cut hit just right to accentuate the muscle on the legs. Appreciated for their modern, dynamic and sensual look, trunks are a must for fashion addicts.



G-strings are a variant of men’s thongs with minimal fabric but optimised wick moisture, and prevent chafing, on support. Different to traditional thongs in the sense that they lack the classic “whale tail” on the back, G-strings are suitable for both daily activities and high performance activities.


Shop men’s underwear online Hong Kong

HOM offers a wide range of underwear for every stylish man. Enter the world of HOM and explore our curated essentials now! Shop online and enjoy free delivery on orders HK$599 or above. If you have any enquiries about our products or collections, get in touch with us today, and a member of our team will be happy to help.