HOM & MARSEILLE - A Common Destiny

The HOM brand was born in Marseille in 1968… and it didn’t happen by chance. Originated from Marseille, we take pride in our #HOMLifestyle.

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Snapshots of Marseille

Marseille's "eternal tourist" talks about behind the scene of his art with HOM in this interview.

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Our History

Since 1968, HOM has never ceased to offer its know-how and creativity in the men underwear area and is now considered as a specialised brand and has imposed itself as a proper reference. The design, shapes, quality and comfort of the wide range of products are well known and acclaimed.

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Stylish, independent, quirky but masculine above all, that's HOM style today – a fashion brand created specifically for men, which is why it is now considered as a specialised brand for the world of men's underwear and has established itself as a true point of reference. The look, design, shape, quality and comfort of the products are today well known and acclaimed in men's underwear collections, such as briefs, hipsters, boxers… but also in men's fashion clothes, such as pyjamas, swimwear and socks. To appreciate the HOM brand, you must first take the time to delve into its world and discover the very different lifestyles meeting the expectations of men today.

Meet the unrivalled leaders of men’s underwear, fashion & lifestyle.

Our ambition is for every man to find the product that makes him feel like himself at his best. The beauty of our products comes from the respect for every body type, the precision of the cut, the fine materials and our meticulous attention to detail. From premium cotton to ultra-light microfibre blends, our range of men’s underwear and fashion clothes are manufactured with OEKO-TEX® certified fabrications selected for their technical sophistication, comfort, and feel. Designed in the HOM Atelier in Marseille, our signature men’s fashion collections bring the effortlessly luxurious French flair to Hong Kong and beyond. Discover silhouettes designed to perfection when you buy our men’s clothing on HOM online or in-store.