After 28 years with the Triumph Group, the brand HOM joins HUBER Group. This move is born out of Triumph International’s ambition to refocus its brand portfolio on its biggest global brands, and out of HUBER Group’s intentions to expand its activity in the premium men’s underwear category. HUBER Group will capitalize upon HOM’s 50 years of history filled with innovations (HOM 1111 in 1968, HO12in 1997 or PROTECT3 in 2013) and will leverage HOM’s leading position in the French market with key customers such as Galeries Lafayette and Printemps, as well as its international reach in twenty countries throughout the world. Huber intends to complement HOM’s culture of innovation and to put a strong emphasis on how it engages with its consumers and communicates as a brand. Through this acquisition, HUBER HOLDING GROUP will add a “French touch” to its current portfolio. To ensure that the DNA and “savoir-faire” that have made HOM successful are preserved, HUBER and Triumph International have jointly agreed a sale and purchase of HOM in its entirety. Regine Weimar, Managing Director of HOM, will remain in her role. This will ensure management continuity. Triumph International will support HUBER Group during the transition period. HUBER is a family-run Austrian company not listed on the stock exchange which manufactures and distributes underwear, pyjamas and swimwear. HUBER sees HOM as representing an excellent opportunity to form a partnership that would be consistent with its ambition to develop on the international stage, where it currently generates 60 per cent of its turnover. The Group's strategy, based on brands complementarity and diversity of product segments, will enable HOM to continue its development autonomously. “It will really be a win-win partnership,” says Regine Weimar, Managing Director of HOM SA. “With this acquisition, HOM will open the door to the high-end male market for Huber. We will support Huber in tapping deeper into the French and Asian markets, benefiting from the reputation, distribution channels and image of the HOM brand. In return, Huber will invest in our development strategy and will continue to provide us with access to a very competitive quality production tool. Finally,” she concludes, “we will also benefit from Huber’s own distribution network, which will provide us with the means to develop the HOM brand, particularly in the USA.” Karl Michael Millauer, CEO of HUBER, says: ”The Management and the supervisory board of Huber Group are extremely pleased about the acquisition of the HOM business. To add the premium French men’s underwear brand to our group will create new opportunities for HOM and HUBER alike. Our group`s history is in the underwear category, we have been making underwear since 1908. We warmly welcome the HOM team to our group and look forward to building a stronger business as we move forward.”