HOM brand has just joined Austrian group Huber Holding, which is now developing its activities to premium men’s underwear. The French company will then speed up its economic growth, capitalizing on innovation and quality. The group has Arula, a textile production location, under its wings that allows HOM access to the best cloth, technologies and European machines. HOM and Huber’s savoir faire will be associated to have the perfect men’s underwear development on the market.