HOM & Marseille - A Common Destiny

The HOM brand was born in Marseille in 1968… and it didn’t happen by chance.

There is actually a strange similarity between the elegant, proud and rebellious brand with a rich history and the beautiful, cosmopolitan, disobedient and outstanding historical city that is known as the biggest pot on the Mediterranean Sea.

HOM was born in 1968… in the midst of an economic crisis at a time when France was entering another revolution, together cultural, social and political against the traditional society of the time and the government in power.

In that turbulent period, HOM undertook its own cultural revolution by bringing comfort and support to men’s underwear, which up to then was underwear in name alone. From then on, HOM mark the history of men’s underwear as the brand that enabled men to feel attractive, confident about their masculinity or even to reveal themselves fully.

It’s not just about sun and sea in Marseille… the city is also making headlines in fashion.

Long been renowned as a beacon of fashion and haute couture, Marseille, as the major and also unique port city in France, embraced the diversed culture within the city.

The remaining of the oldest buildings together with the city’s enduring readiness to welcome change had made the city seem both foreign and marginal to French life and culture. The unique culture of Marseille has inspired artists and fashion designers around the world.

Originated from Marseille, we take pride in our #HOMLifestyle.

HOM’s designs have embodied everything Marseille represents – unconventional and rebellious. The various patterns of garments in all imaginable colours truly capture how imaginative the Marseillais are.